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  • Duration3 months
  • Topics12
  • Software04

Digital Marketing

Design, AI & Marketing

Learn how to grow businesses online using practical tools and strategies: Meta Ads to run Facebook and Instagram campaigns and generate leads, Canva to design posts, ads and thumbnails, Premiere Pro to edit marketing videos and reels, and Google My Business to manage listings on Google Search and Maps. You build real-world skills for jobs, freelancing or starting your own digital marketing services.

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Digital Marketing

Course · 3 months

You'll learn · 01/12

01Try it

Fewer people, better results.

Marketing is a funnel: many people see an ad, fewer click, fewer still enquire. Move the slider to see how tighter targeting changes its shape. The figures are illustrative.

  • Reach
  • Clicks
  • Leads
  • Sales

A precise audience is smaller, but more of the people who see the ad go on to enquire and buy.

02 // Raw vs final

Same message.Very different reach.

A plain post and a designed campaign can say the same thing, but only one of them is seen. Both are mock-ups, and the figures are illustrative.

Admissions open. Call now for details. Limited seats.

2 likes12 views

A plain post

Admissions open

Learn it in a
real studio.

Book a free demo →

18k views · 1.2k likes

A designed campaign

Footage: Mixkit

  1. Stage 011/3

    Design

    A strong headline, a real photograph and one clear button replace the block of text.

  2. Stage 022/3

    Target

    The ad is shown to the people most likely to care, in the right place.

  3. Stage 033/3

    Measure

    Views, clicks and enquiries are tracked, and the next version is improved.

03Course content

What you'll learn.

12 topics, in the order you'll meet them. Open any one for a plain-language explanation.

  1. How businesses find and keep customers online, and the channels they use.

  2. Setting up and running paid campaigns on Facebook and Instagram.

  3. Choosing who should see an ad, and what it should ask them to do.

  4. Designing posts, banners and thumbnails quickly in Canva.

  5. Cutting marketing videos and adverts in Premiere Pro.

  6. Short-form video and visuals made to stop people scrolling.

  7. Creating and managing a business listing on Google Search and Maps.

  8. Helping a business appear when nearby customers search for it.

  9. Planning what to post, when and why, across a month.

  10. Reading the numbers behind a campaign and improving it.

  11. Turning attention into enquiries a business can follow up.

  12. Building a brand people recognise and return to.

04Software

The tools you'll use.

Career options: Digital Marketing Executive, Meta Ads Specialist, Social Media Marketer, Performance Marketing Executive, Content Creator, Video Editor, Canva Designer, Brand Strategist, GMB & Local SEO Expert, Agency Marketer, Business Marketing Manager

05Careers

Where it cantake you.

11 roles this course prepares you for.

  • Digital Marketing Executive
  • Meta Ads Specialist
  • Social Media Marketer
  • Performance Marketing Executive
  • Content Creator
  • Video Editor
  • Canva Designer
  • Brand Strategist
  • GMB & Local SEO Expert
  • Agency Marketer
  • Business Marketing Manager

06How you'll learn

Three stages.

  1. Stage one

    Learn the fundamentals.

    Drawing, timing, composition and the software itself. Small batches, daily feedback from working artists.

  2. Stage two

    Build the reel.

    Studio-style projects with real briefs and real deadlines. Every student finishes with a portfolio they can defend.

  3. Stage three

    Get hired properly.

    Portfolio reviews, mock interviews and introductions to our studio partners. We stay reachable after you graduate.

Ready to start?3 months.

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